*/
Michael W. Crooke is a Senior Advisor to Revolution Living, a company that invests in businesses that promote more balanced and sustainable lifestyles. Previously, Michael served as President and Chief Executive Officer of Patagonia, Inc., and Patagonia's parent company, Lost Arrow Corporation. Prior to Patagonia, Michael served as CEO/Chairman of Pearl Izumi and Managing Director of Kelty Packs and has held senior leadership roles with other outdoor companies, including Yakima and Moonstone Mountaineering.
Michael has also served on the Board of Directors of the Conservation Alliance, and is currently a board director with Santa Barbara Channel Keepers and Earth Day Network. He continues to champion responsibility for business enterprises worldwide, specifically the successful integration of environmental activism, social integrity, and healthy financial performance. Michael has a B.S. degree in Forestry, and an MBA, from Humboldt State University and is currently a student in the Ph.D. program in Management at Claremont Graduate University. Early in his life, Michael served as a Navy SEAL.